Apple’s “Awe Dropping” Fall Event: iPhone 17 Series and More on September 9, 2025

Apple has officially confirmed its highly anticipated fall product launch event by sending out invitations on the night of August 26, 2025. The event, with the tagline “Awe Dropping,” is scheduled for September 9, 2025, at 10 am Pacific Time / 1 pm Eastern Time1, and will take place at Apple Park, Cupertino. This marks the kickoff of what promises to be a technology-packed keynote live-streamed globally for millions of fans and tech enthusiasts.23

What to Expect: New iPhone 17 Series and More

The star of the event will undoubtedly be the unveiling of the iPhone 17 series, including the rumored ultra-thin iPhone 17 Air. Alongside the latest iPhones, Apple is expected to reveal several new products:

• Apple Watch Series 11: Continuing Apple’s tradition of yearly smartwatch updates, the Series 11 is anticipated to bring incremental improvements, including the new watchOS 26 and potentially some AI-powered features, while maintaining a similar design to the Series 10.
• Apple Watch Ultra 3: The high-end rugged Apple Watch model is also expected to debut, featuring a larger, possibly microLED display, enhanced battery technology, AI-powered workout coaching through the new “Workout Buddy,” potential blood pressure monitoring, satellite messaging, and 5G connectivity. The Ultra 3 aims to be Apple’s most advanced wearable yet.4
• Other possible product reveals may include updated AirPods and software announcements.4

Viewing Channels

Apple will livestream the “Awe Dropping” event on its official website, the Apple TV app, and via YouTube, allowing viewers worldwide to watch the keynote in real-time from the comfort of their homes. Pre-orders for the new iPhone 17 models and Apple Watches are expected to go live shortly after the event, with an anticipated market release around mid to late September.5

This event is shaping up to be one of Apple’s biggest unveilings this year, with expectations high for innovation across multiple product lines. Tech fans should mark their calendars for September 9 to witness the next chapter in Apple’s product ecosystem.