Apple September 2025 Launch: A Closer Look at the New Product Prices

Apple’s highly anticipated September 2025 event unveiled a range of new products, from the latest iPhone lineup to redesigned AirPods and new Apple Watches. This year, pricing drew particular attention as Apple adjusted costs amid global economic pressures and technological advancements. Here’s a detailed breakdown of the key products and their prices following the launch.

iPhone 17 Series Pricing Updates

Apple introduced several new models this year, including the iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone 17 Air. Notably, Apple raised the starting price of the iPhone 17 Pro to $1,099, marking a $100 increase compared to the previous generation’s entry price. The iPhone 17 Air replaced the iPhone 16 Plus, starting at $999, also $100 higher than its predecessor. This price hike reflects Apple’s decision to provide 256GB of base storage in the new lineup, doubling the standard storage of last year’s models. More storage expansions come with steep premiums, such as $200 for upgrading from 256GB to 512GB on the iPhone 17 Air and up to $500 to jump from 1TB to 2TB on the iPhone 17 Pro Max.1

AirPods Pro 3 Pricing

The new AirPods Pro 3 maintain their starting price at $249 in the United States, consistent with the previous generation. However, prices differ internationally, with the UK seeing a price reduction to £219, which is £30 cheaper than the AirPods Pro 2. Apple emphasized improved active noise cancellation, longer battery life, and new translation capabilities without increasing the base cost, making these earbuds an attractive upgrade for many users.23

Apple Watch Lineup Prices

Alongside the iPhones, Apple unveiled the Apple Watch Series 11 and Apple Watch Ultra 3. The Series 11 starts at $399 for the 42mm aluminum model, while cellular and stainless steel versions increase in price accordingly, topping out near $579 for cellular-equipped stainless steel versions. The Apple Watch Ultra 3 models demand a premium with prices starting at $799 and reaching $899 for variants with premium bands such as Titanium Milanese Loop. These price points position Apple’s latest watches competitively within the premium smartwatch market, reflecting their new features and materials.4

MacBook Pricing Outlook

While the event’s focus was on iPhones and wearables, Apple’s MacBook lineup pricing remains in the spotlight from prior announcements. The base M4 MacBook Air is priced at $799 in several markets like Switzerland, with the United States option costing around $999 before discounts. These figures continue Apple’s strategy of positioning the MacBook Air as a value-driven yet powerful option for professionals and casual users alike.

Expected Impact on Older Models

With the launch of the new iPhone 17 series, Apple is expected to reduce prices on older models like the iPhone 15, iPhone 16, and possibly variants of the iPhone 14 series. Industry trends suggest a likely price cut of approximately $100 on these previous generation models, encouraging budget-conscious consumers to consider slightly older yet still powerful iPhones.56

Conclusion

Apple’s September 2025 event demonstrated a mix of modest price increases for flagship products balanced by strategic pricing for wearables and accessories like the AirPods Pro 3. The company’s emphasis on higher storage baseline for iPhones and upgraded hardware for watches shows a commitment to enhancing user experience while navigating supply chain challenges and tariffs. Consumers can expect older devices to drop in cost, making the Apple product ecosystem more accessible across different price tiers.